Rankings Don’t Pay the Bills — Phone Calls Do: Why SEO for Contractors Needs to Focus on Real Results
If you're a contractor, chances are you've either tried SEO before or been pitched by a dozen different agencies. Most promise better rankings, more visibility, or a higher spot on Google. But here's the hard truth: rankings don’t pay the bills—phone calls do . A keyword in the top 3 that doesn’t convert into paying customers is just a vanity metric. Contractors don’t need traffic for traffic’s sake—they need high-intent homeowners picking up the phone and scheduling service . In this article, we’ll break down exactly why traditional SEO falls short for home service professionals and show how a phone-call-first approach (combined with cutting-edge tools like RankBridge.io) delivers results that actually grow your business. The Disconnect Between Rankings and Results Let’s start with a quick reality check. Most SEO agencies measure success by how many keywords you rank for or how much traffic your website receives. But if you're a plumber in Denver or a roofer in Tamp...